This step is very similar to step one. And the reason is marketing. Of course, you can publish your eBook without social media or your own blog. But will you sell it? Probably not, unless you have a huge amount of money for marketing. But most are not willing to invest that much money in the beginning, just because this is a learning process. Just because you can invest a lot, that still doesn’t mean your eBook will be a success. That’s why you should focus on quality and make it a long-term solution. If you can build your audience via these platforms, you will cover the marketing part of your second eBook, and then the next one… and the next one. And your audience will be even bigger. This will save you a lot of money.
Now, these are some ideas on how to use social media. You should use as many social platforms as possible. And you should connect them to your blog and other platforms. Everything should be connected. My favorite platforms are Facebook, Twitter, Instagram, Pinterest, Flickr. You should also use YouTube. Also, you should use the same name for those accounts as your blog name. For example, you can find my social media accounts under the name Ebook Writer. For example, you can use Facebook, Twitter, and Pinterest to give some advice from your blog. But, you should not copy your posts. Instead, you should always leave out something so your followers could go to your blog to find more useful information. If your posts are exactly the same everywhere, your followers will have no reason to follow you everywhere. On the other hand, Instagram and Flickr should be a little bit different. For example, you can post some artistic photos capturing the process of writing. Or, you should make photos with words, quoting something from your eBook. After the quote, you should always write down the title of the book and your name. You can share those photos on other platforms as well. Go crazy! This part is really fun, see what works for you.
There are some useful tutorials on how to add social media buttons on your blog, but there are a lot of themes that you can choose on your WordPress platform that will already have those buttons. For example, I am using the Sela theme and it saved me a lot of time because that theme already has all the buttons I needed. So I just connected the buttons with my profiles. It’s that simple.
If you have some problems getting your followers, maybe you should sometimes give away some gifts if they sign up or follow you. It doesn’t have to be something expensive. Also, make your blog and social platform interactive. Ask your followers about their opinion. There are a lot of different things you can do depending on the theme of your eBook/blog. If my eBook is a novel and my blog is about writing eBooks, I could give away some writing set, or ask my followers which names should I use in my book. I can make a competition asking them to invite as many followers from their friend’s list. In return, the winner’s name will be the name of one character in my book. Or, I will give them special thanks at the end of my book. Be creative. You will get a lot of ideas along the way, you will see. Just be active. It’s a long term commitment and it will require a lot of patience and time but it’s gonna be worth it.
One more thing, I know you will want to get those followers fast and easy and maybe you will be tempted to buy your followers, but please PLEASE do not do this. Do not waste your time or money. Because even though you may see a number that you want, there will be no one looking at your posts. Remember, quality over quantity. You can use that precious time for making your blog even better, or for writing your eBook.
That being said, the second step is done. Now is the time to talk about the actual writing.
Please subscribe. Thank you for the support!